Today, we are learning from Marsha Shandur.
Marsha, of Yes Yes Marsha, believes that Storytelling is the key to instant connection, clear, effective communication, and changing the world for the better. A Storytelling and Persuasive Communication Coach and Trainer, she has taught thousands of executives, entrepreneurs and professionals across the world.
Before launching her business, she spent 15 years working as a Radio DJ and Music Supervisor for hit TV shows and films, where she gained a powerful understanding of how to communicate in a way that creates connection, trust, engagement and loyalty.
Let’s get started…
In this conversation with Marsha Shandur, I learned:
- 00:00 Intro
- 02:45 Should Canada become a part of the USA?
- 04:00 All borders should be open to everyone.
- 04:40 From telling a story on stage, to coaching the storytellers for the next events.
- 06:20 The storytelling history in her family.
- 08:25 Ethically persuasive storytelling.
- 13:15 The internal monologue of potential clients for service providers.
- 14:35 As a service provider you don’t want people that you can’t help.
- 17:20 As an entrepreneur finding the balance between doing good work and paying rent.
- 19:45 True Stories Toronto falls in that bucket of free and is considered more like art.
- 21:35 The origin story of True Stories Toronto.
- 23:25 How storytelling and connection can give you hope in turbulent times.
- 24:50 Lack of empathy and shame are the roots of most evil in the world.
- 26:05 Building a relationship with people. 50% of the sales happen in the follow-up, and 80% of the people only follow up once.
- 27:20 When you are telling a story, you are making a movie inside your listener’s brain. What did it look like? How did you feel?
- 30:05 The chemical effects of storytelling in your brain.
- 30:30 A story example of how to sell something technical.
- 32:05 Where do you find stories to share?
- 36:25 Using storytelling in videos on LinkedIn vs TikTok.
- 40:35 Done is better than perfect.
- 42:35 Bigger quality will also bring more quality people.
- 46:10 Learning how to be confident on camera.
- 47:40 Niching is important to attract the people that really want to work with you, and video is really helpful for niching.
- 48:50 The marketing trick that works, even when you know and recognize the techniques.
- 52:05 A rising tide lifts all boats.
- 52:55 One of the badass things you can do in sales is to promote someone else.
- 55:25 If masterminds were a standard in every industry, the world would be a different place.
- 58:50 It’s not the job of your partner or friends to know everything about your business.
More about Marsha Shandur:
- https://www.linkedin.com/in/yesyesmarsha/
- Find out more — and see Marsha in a LOT of wigs — at YesYesMarhsa.com
- https://truestoriestoronto.com/
- Marsha on YouTube
- Marsha on TikTok
- https://www.youtube.com/@truestoriestoronto
- Wikipedia page on Marsha
- https://yesyesmarsha.com/decideforimpact (overview of people she mentioned in this conversation and a gift for you.)
Resources
- World Domination Summit
- Chris Guillebeau (Wikipedia)
- Seth Godin – This is marketing
- Jonathan Fields
- www.rebelsforpeace.org
- The Moth podcast – bij MothWorks
- True Stories Told Live London
- Kendrick Shope (YT)
- Sage Tyrtle – storyteller
- Jill Farmer
- Talking Shrimp by Laura Belgray – LinkedIn
- Jeff Harry
- Lara Wellman – 1950’s work wife
- SmarterQueue – posting on social media
- www.hollygstudios.com
- Andy Ashton
- Rachel Allen – Bolt from the Blue Copywriting
- Jess Manuszak – of Verve & Vigour Copywriting Co.
- Mastermind: Shilbee Dhalla-Kim, Ginny (Virginia) Santos, and Karla Smith.
- Courtney Carver of Simplify Your Life – Be More with Less
- Michelle Barry Franco
- Arthur Thuot, storytelling
Video of the conversation with Marsha Shandur
Watch the conversation here https://youtu.be/wwbMH1JqHxY
