Vandaag het gesprek met Mikael Krogerus.
Mikael is a Finish citizen, raised in Sweden and Germany. He holds a degree from the alternative business school The Kaospilots and has worked as a copywriter for various ad agencies and as a reporter for magazines.
Together with Roman Tschäppeler, he co-authored five international bestsellers, among others ”The Decision Book” which has sold over a million copies worldwide.
Currently, he works as a reporter for the Swiss weekly magazine ”Das Magazin”.
Mikael shared two interesting learnings from his years at Kaospilot. One was about self-evaluation that I started using more and more in my work. He also shared how he worked from advertising at a magazine, to editor, to staff writer and got his dream job as a journalist.
He explained how he always had various projects and jobs and what his three requirements are for success. I loved talking to Mikael and learning from his experience and insights.
Enjoy the insights of Mikael.
Let’s get started…
Meer over Mikael Krogerus:
- TED talk https://www.youtube.com/watch?v=1KeTPlKElY0
The books of Mikael and Roman in De Ondernemers Boekencast (Dutch)
- https://decideforimpact.com/machen-boekencast-afl-35/ (Machen)
- https://decideforimpact.com/50-modellen-betere-beslissingen-boekencast-afl-7/ (Decision book)
Books by Roman and Mikael:
- The Decision Book,
- The Question Book,
- The Change Book,
- The Test Book and
- The Communication Book
The new series of pocketbooks:
- Reden (2017)
- Entscheiden (2008)
- Fragen (2009)
Authors we mentioned in this episode:
- Rob Hatch – Focus block https://decideforimpact.com/show277-more-work-done-faster-energy-attention-rob-hatch/
- David Sedaris https://en.wikipedia.org/wiki/David_Sedaris
- Johanna Adorján ttps://de.wikipedia.org/wiki/Johanna_Adorj%C3%A1n
Definition of success for Mikael:
- people pay yur for what you do,
- It is fun to do, and
- Self-evaluation – am I okay with what I did.
Video of conversation with Mikael Krogerus
Here you can watch the video of the conversation with Mikael Krogerus https://youtu.be/qEA3atZTXzk